PMCI Changes Name to FUELIowa

New Brand Captures Members' Role in State

URBANDALE, Iowa - Jan. 22, 2019 - Petroleum Marketers and Convenience Stores of Iowa (PMCI) is launching a new brand, name, and logo. Effective immediately, PMCI is now FUELIowa.

The statewide association represents fuel distributors, cooperatives, convenience and grocery stores, refiners, biofuel producers and other industry firms. According to association representatives, the new branding strategy succinctly captures the important role played by their members, which provide fuel for vehicles, equipment and heating.

"For more than 80 years, we've been a strong voice and resource for Iowa's fuel industry," said Dawn Carlson, President and CEO of FUELIowa. "Now our new brand, name, and logo truly exemplify what our members do every day to support local consumers and fuel Iowa's economy."

Carlson went on to say, "Our members are at the forefront of providing quality and innovative fuel choices in small towns and major cities throughout the state. As a result, Iowans have easy access to the best gasoline, diesel, propane, ethanol, biodiesel and other liquid fuels available."

FUELIowa recently unveiled its new brand, name, and logo internally at the association's recent 82nd Annual Meeting. More than 100 attendees were enthusiastic about the memorable and concise name. In addition, several guest speakers expressed positive feedback about the FUELIowa brand's relevancy and the logo's clean look.

Since 1937, FUELIowa has been Iowa's fuel experts, advocating for innovative and quality fuel options, consumer and environmental protection and fairness in the marketplace. In addition to representing the industry's advocacy initiatives, FUELIowa provides essential business services to help its members thrive.

MEDIA CONTACT:  Dawn Carlson, (515) 238-9819, dawn@fueliowa.com

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